I'm not against sales. I LOVE a good sale. I'm out on Black Friday every year whether I need/want anything or not just to enjoy looking at all the madness that is available. Well, that and Joanne Fabrics. I haven't hoarded nearly enough flannel over the years.
However, for Bubbly Creations, I choose not to have a yearly sale to try and drive up my figures during the holiday season. Here is why:
It's not because I don't want to give my customers good deals during the spendy season. I am thrilled when people use my soap as gifts and stocking stuffers.
It's because I want to give my customers good deals all year.
I have priced my soap at "very reasonable" for handmade soap. If you shop around, ounce for ounce, Bubbly Creations Soap is a very good deal at approximately $1 per ounce, especially when you consider that each bar is over 5 ounces. Technically, it's less than $1 per ounce, but I'm too lazy to calculate the actual cost and there can be variables. It's always at least 5 oz. VERY likely more. Good deal, right? I think so. I've seen 3 and 4 oz bars sell for $8 to $11.
I don't think I would buy soap for $11 per bar unless it also folded laundry. Actually, lets make the fantasy soap put the laundry away. I fail at that. In reality, that same bar would likely look very attractive at 50% off on Cyber Monday.
In other words, I don't want to mark up my soap just to mark it down later. Handmade soap is a wonderful thing. Like all wonderful things, I want people to be able to afford it. While I still need to cover my expenses, I also want you to feel like Bubbly Creations Soap is a good deal all year round. Not just for gift giving occasions.
So I'm sure you understand that if I were to lower my already low prices to get your holiday dollar, I'd put myself out of business. That won't work for anyone!